Your Unique Selling Proposition

​Many resellers have their partner logos proudly displayed on the website and…

…some of the vendor companies are no longer in business
…several of the products highlighted have been retired
…many resellers have not sold any licenses or systems

3 items that make you unique…
1. Knowing the customer problem you’re solving
2. Delivering services around those products that solves customer inefficiencies or difficulties
3. Knowing the 3 reason customers buy B2B and where you fit. Customers buy to...
...increase revenue
...lower costs
...reduce risk

What else makes your business unique?

#processbeforeproducts #trustedpartner #software CobilConnect
https://www.linkedin.com/posts/gregkaplan1_processbeforeproducts-trustedpartner-software-activity-6745779744274493440-tapf​